Product-Business Intelligence

What Will You Learn?

• Introduction to Product Management: Gain an overview of product management, including the roles and responsibilities of a product manager. Learn about the product lifecycle and the importance of product management in achieving business goals.
• Market Research and Analysis: Learn how to conduct thorough market research to identify opportunities and understand customer needs. Explore techniques for analyzing market trends, competition, and consumer behavior to inform product development.
• Product Development Process: Discover the stages of product development, from ideation to prototype to final product. Learn about methodologies such as Agile and Lean, and how to manage cross-functional teams throughout the development process.
• Product Design and Prototyping: Explore best practices for designing and prototyping products. Learn how to create product prototypes, test concepts, and gather feedback to refine product features and design.
• Product Strategy and Positioning: Understand how to develop a strategic plan for your product. Learn about market positioning, value proposition, and how to differentiate your product in the marketplace to attract and retain customers.
• Go-to-Market Strategy: Learn how to create and execute a go-to-market strategy. Explore techniques for product launch planning, marketing strategies, and sales tactics to successfully introduce your product to the market.
• Pricing and Revenue Models: Discover various pricing strategies and revenue models. Learn how to set pricing based on market research, cost analysis, and competitive positioning to maximize profitability.
• Product Marketing and Promotion: Explore strategies for marketing and promoting your product. Learn about creating effective marketing campaigns, leveraging digital marketing channels, and using promotional tactics to drive product adoption.
• Product Performance Metrics: Understand how to measure and analyze product performance. Learn about key performance indicators (KPIs), customer feedback, and how to use data to make informed decisions and improve product offerings.
• Product Lifecycle Management: Discover strategies for managing a product throughout its lifecycle. Learn about product updates, scaling, and eventual phase-out, and how to adapt to changing market conditions and consumer preferences.