The Certificate in Web Analytics (CWA) is a program designed to provide individuals with the skills and knowledge necessary to measure and analyze website performance. This program covers various aspects of web analytics, including data collection, analysis, and reporting. By completing this program, individuals can learn how to effectively measure website traffic, track user behavior, and optimize website performance. The CWA program can benefit those who wish to pursue a career in web analytics or those who want to enhance their skills in this field.
What Will You Learn?
- Introduction to web analytics and its importance
- Data collection methods and tools
- Analyzing website traffic and user behavior
- Measuring website performance and identifying areas for improvement
- Creating custom reports and dashboards
- Understanding and utilizing key performance indicators (KPIs)
- A/B testing and experimentation
- Applying web analytics to various types of websites and platforms