Certificate in Search Engine Optimization (CSEO) is a short-term program aimed at providing students with the skills and knowledge necessary to improve the ranking and visibility of websites in search engine results pages (SERPs). The course covers topics such as keyword research, on-page optimization, link building, and analytics. Upon completion, students can pursue careers in digital marketing, advertising, or related fields that require SEO proficiency.
What Will You Learn?
- Keyword research and analysis to identify the most relevant and effective keywords for a website.
- On-page optimization techniques such as optimizing meta tags, headers, and content to improve website relevance for targeted keywords.
- Link building strategies to increase website authority and visibility in search engine results pages.
- Analytics and reporting tools to measure the success of SEO efforts and make data-driven decisions to improve website performance.