Login Or Sign up

What you'll learn?

  • Definition of SEO and its importance for increasing web traffic.
  • The benefits of implementing SEO best practices.
  • How to write SEO content while maintaining genuineness.
  • Various in-demand SEO tools.
  • The importance of using the right keywords in online content for getting higher SEO rankings and higher audience reach.


  • Must have a strong inclination to learn new concepts.
  • A laptop or a desktop computer with an internet connection.

Top companies trust IIECM

Get your team access to IIECM's top courses

company logo company logo company logo company logo
Try IIECM for Business


Designed and curated by industry experts, this course is a beginner’s guide to gain a good insight into the skills required to implement the latest Search Engine Optimization (SEO) practices for increasing your online traffic.

The course begins with a brief introduction to Search Engine Optimization (SEO) and its significance for getting higher SEO rankings for better brand visibility and then delves deeper into other SEO concepts with no stone unturned. A strong emphasis is given to the trending SEO tools.

Who this course is for:

  • Aspiring SEO Experts who would like to have a mainstream profession in SEO.
  • Digital Marketing enthusiasts who would like to widen their existing knowledge in the digital space.

Course content

Total:31 Total hours: 2 Hours
  • How to Find Keywords for Ecommerce Product and Category Pages 2 MIN
  • Amazon Suggest 1 MIN
  • Keyword Tool Dominator 1 MIN
  • Amazon (and Competitor) Categories 2 MIN
  • Wikipedia 1 MIN
  • SEMrush 1 MIN
  • Google Keyword Planner 3 MIN
  • Keyword Targeting and Page Optimization 2 MIN
  • The Two “Golden Rules” of ecommerce Site Architecture 1 MIN
  • How NOT to Setup Your Ecommerce Site’s Architecture 1 MIN
  • SEO and User-Friendly Ecommerce Site Architecture 1 MIN
  • A “Perfectly Optimized” Ecommerce Page 1 MIN
  • Title Tag: Add Modifiers Like “Buy”, “Cheap” and “Deals” to Get More Long Tail Traffic 1 MIN
  • Title Tag: Use Click Magnet Words like “X% off” and “Lowest Price” to Boost CTR 1 MIN
  • Description Tag: Include Phrases Like “Great Selection”, “FREE Shipping” and “All Our Item 2 MIN
  • Product and Category Page Content: Include 1000+ Words of Content and Use Your Keyword 3-5x 3 MIN
  • URLs: Use Short, Keyword-Rich URLs 2 MIN
  • Internal Links: Liberally Link to High-Priority Pages 1 MIN
  • Implement Product Review Schema to Get Rich Snippets Displayed in Google 2 MIN
  • How to Run a Technical SEO Audit on an Ecommerce Website 2 MIN
  • How to Fix Common Technical SEO Issues On Ecommerce Sites 6 MIN
  • Find Where Your Target Customers Hang Out Online 1 MIN
  • Learn What Words and Phrases Customers Use 1 MIN
  • Create an Outstanding Piece of Content around that Keyword 3 MIN
  • How Chris Got Backlinks from Popular Tech Blogs 3 MIN
  • How Mike Built Links to His Wedding Ecommerce Sites 2 MIN
  • How to develop an E-Commerce SEO strategy? 9 MIN
  • Ecommerce SEO Checklist: Best Practices for Your Ecommerce SEO 14 MIN
  • Best Ecommerce SEO Tools 7 MIN
  • Why You Should Combine SEO with CRO 4 MIN
  • Conclusion 1 MIN

Add a Review

We are always here to help

Don’t hesitate to reach out to us regarding any academic or admission processes.